Brand Story
We are BRIEF Academy
“Only 10% of managers have the natural talent to lead, yet 80% of companies promote employees into leadership without any formal training.” — Gallup
For years, businesses promoted employees to leadership roles based on tenure or technical expertise. If someone performed well, they were rewarded with a management title. But in today’s fast-evolving corporate world, leadership demands more than just experience—it requires the right mindset, skills, and ability to empower others.
At BRIEF Academy, we believe that great leaders are not born; they are developed. That’s why we work with forward-thinking companies to equip their leaders before & after they take on leadership roles—ensuring that every promotion is backed by coaching capabilities and a leadership mindset. Through our Coaching Certification program, we help organizations build leaders that are not only capable but also resilient, strategic, and solution-focused.
BRIEF Academy was founded with the passion and desire to spread the effective use of Solution Focused BRIEF approach in the Asia Pacific Region.
Our approach is backed by some of the most renowned experts in Solution-Focused Coaching. We collaborate with pioneers like Dr. Peter Szabo, Dr. Ben Furman, and Haesun Moon, integrating their expertise into leadership development. We also draw insights from Marcus Buckingham’s Strengths Essentials, Dr. David Cooperrider’s Appreciative Inquiry, and the CASTLE principles by Dr. Lance Secretan—ensuring our methods are practical, research-backed, and highly effective in corporate settings.
As the strategic partner of Solutionsurfers, Switzerland, we jointly offer the BRIEF Coach Training in Asia, an ICF ACTP Program that meets the highest global standards. Our programs are designed to help leaders ask better questions, facilitate meaningful conversations, and develop teams that can think and act independently—reducing dependency on top-down management and fostering a culture of ownership.
For companies looking to scale, attract investors, or even prepare for public listing, having a leadership team that can drive growth is non-negotiable. At BRIEF Academy, we’re not just training leaders—we’re shaping the future of leadership.
Our Pledge
Everything we do is strength based, solution focused and appreciative
Our Dream
The Solution Focused capital of Asia where individuals and organizations thrive on strengths
Our Destiny
To create sustainable strength-based communities by illuminating strengths in others through coaching, speaking, writing and facilitation.
Meet Our Team
Our team combines expert coaches, corporate leaders, and facilitators passionate about building future-ready leaders. Grounded in the Solution Focused BRIEF approach, we help organizations grow with clarity, confidence, and impact.
Simon Lee
Ee Mong Lan
Goh HK
Hui Ei Leen
Shirly Law
Recognitions & Accreditations
Trusted by global partners and recognized for excellence, our programs meet international coaching standards and are backed by leading organizations in leadership and coaching development.
BRIEF Academy is the first coaching company to be certified by the British Institute of Learning and Development (BILD) and has been awarded the BILD Quality Mark.
BRIEF Academy is the first coaching company to be certified by the British Institute of Learning and Development (BILD) and has been awarded the BILD Quality Mark.
Shape the Future of Leadership
Be part of a movement that redefines leadership one that values questions over commands and builds sustainable impact from the inside out.